Recycled Paper Printing®, Inc. is a printing and mailing services company which only prints on recycled papers. We are the nation’s oldest printing company which uses, exclusively, recycled papers.
The company’s founder, Todd Truesdale, was a rainforest biologist in Borneo, Indonesia. After he observed widespread clear-cutting outside the rainforest research camp he helped create, he decided to forego graduate school and found a company which would improve our environment. Thus, was Recycled Paper Printing®, Inc. born.
And, it wasn’t easy! Recycled Paper Printing® was a leading pioneer in creating the market for recycled papers. As such, there weren’t many recycled papers to be found. We helped create the market that created the demand that created the supply that fuels the consumption of the papers you recycle!
Before we came along, there were just a few mills making recycled papers in this country. When we asked them to make papers for us, they said, “Sure. As long as you don’t tell anyone our papers are recycled.” You see, back then recycled papers were considered low quality. Decades before mills had made dark, speckled, rough-surfaced papers that didn’t print very well. They thought that that was what people wanted – sort of like health food stores originally thinking that if you couldn’t drive a nail with a loaf of bread, it wasn’t organic.
But deinking and papermaking technology had dramatically changed since then. All that was needed was a little spark. That’s where we came in. Not taking, “Sorry. Nobody wants recycled papers any more” for an answer, we convinced the mills that there was a market for these papers. And, we proved it. We started knocking on the doors of all the usual suspects – environmental organizations, schools and politicians. We nudged, argued and proselytized. We showed them that if you were going to talk the talk about caring for this planet, then you had to walk the walk and buy printing with an active conscience. How can you ask people to protect open space, preserve the rainforests, raise our children to be good citizens, or protect our society when you are helping to destroy it all by buying virgin papers which damage our environment?
That was the simple part. Over the years, we quickly converted hundreds of organizations to printing only on recycled papers. But we knew that in order to make a real difference, we had to go beyond the faithful. We had to persuade more people to consider buying recycled papers. Using our expertise in recycled papers, we helped nearly a dozen states write procurement guidelines that made it possible for state, local and municipal agencies to buy recycled papers and materials printed on recycled papers. We went to countless trade shows and association meetings and convinced corporations that their customers wanted them to behave as responsible corporate citizens.